My journey at Autotelex: Advisory selling in the data world
Autotelex is the leading authority on vehicle data and software for the automotive sector. I provided an intensive two-day in-company sales training for their team of account managers. The challenge for these SaaS (Software as a Service) companies is to transition from "demonstrating software" to truly consultative selling.
During this sales training, I taught the team how to use my 12 techniques and 11 scientific topics to make the value of their data tangible. We trained them on taking control at the table with car companies and importers. The goal was clear: to make more car companies realize that Autotelex software isn't just a cost item, but a crucial investment in their own bottom line.
By focusing on the psychology behind the decision-making process, the account managers are now able to advise with much more authority and persuasiveness. This sales training has given the team the tools to address objections head-on and further expand Autotelex's market position.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
4.9 ★ + 9,2 ★
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
Over 400 organizations have gone before you.
View all
Sales Insights: Learn from 30 years of sales experience
Read my latest insights on selling, sales, and commercial results.
View blog
Sales Insights
Sales training or sales coaching: what do you need and when?
Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...
Read: Sales training or sales coaching: what do you need and when?
Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
Sales Insights
Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
Sales Insights
Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Sales Insights
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)