At a glance
- Client: Autotelex
- Industry: Vehicle data and software, SaaS
- Training format: Two-day in-company training, account managers
- Focus: From demonstrating to advising
- Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
- Method: 12 sales techniques and 11 scientific topics
My journey at Autotelex: Advisory selling in the data world
Autotelex is the leading authority on vehicle data and software for the automotive sector. I provided an intensive two-day in-company sales training for their team of account managers. The challenge for these SaaS (Software as a Service) companies is to transition from "demonstrating software" to truly consultative selling.
During this sales training, I taught the team how to use my 12 techniques and 11 scientific topics to make the value of their data tangible. We trained them on taking control at the table with car companies and importers. The goal was clear: to make more car companies realize that Autotelex software isn't just a cost item, but a crucial investment in their own bottom line.
By focusing on the psychology behind the decision-making process, the account managers are now able to advise with much more authority and persuasiveness. This sales training has given the team the tools to address objections head-on and further expand Autotelex's market position.
What this delivers
- For Autotelex: account managers who sell on value, not on functionality.
- For their customers: car companies get a solution that fits their processes.
- For SaaS: a demo persuades on features, an advisory conversation persuades on results.
Do you want this for your team too?
Does your team also need to move from demonstrating software to truly advising? Who would not want every customer conversation to run deliberately and by system?
The approach at Autotelex fits the in-company account management training or sales training for ICT, software and SaaS. I tailor every training to your market, your product and your customer.
Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
9,2 ★ + 4.9 ★
Gemiddeld 9,6 uit meer dan 900 beoordelingen, Springest 9,2, Google 4,9”
From BMW to Transip: more than 400 organisations went before you
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Sales Insights: Learn from 30 years of sales experience
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