Transip

At a glance

• Client: Transip
• Industry: Hosting and domains, IT
• Training format: In-company, two trainings
• Focus: Telephone sales and professional communication
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Transip: control on the phone

Transip is one of the best-known hosting companies in the Netherlands. Customers call with technical questions, and those very conversations hold commercial opportunities. How do you take control, even when you do not know the answer right away?

I delivered two in-company trainings for Transip: telephone sales, and professional communication for the moments when you do not have the answer at hand. Both trainings were tailored to their daily practice on the phone.

The core was the same as in all my trainings: taking control of the conversation. Not broadcasting and pouring out product knowledge, but asking logical questions and knowing what to do with every answer. Every answer brings you a step closer to the close, if there is a close. Combined with the 11 scientific topics, participants understand not only what to ask, but also why it works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Transip: every service call becomes an opportunity for a bigger package, an extra domain or a longer term.
• For their customers: an employee who asks follow-up questions finds the solution that really fits, even when the question is technical.
• For the hosting industry: where prices are moving ever closer together, the conversation makes the difference.

Do you want this for your team too?

Does your team also have many technical conversations on the phone? Then there are opportunities there that are now being missed. Who would not want every customer conversation to run deliberately and by system?

The approach at Transip fits the in-company telephone sales and acquisition training or sales training for ICT, software and SaaS. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.