TME Transfer Multisort Elektronik

At a glance

• Client: TME Transfer Multisort Elektronik
• Industry: Distribution, electronic components
• Training format: Tailored in-company, inside sales
• Focus: From order to relationship
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

TME: tailored inside sales training

TME is an international distributor of electronic components, with an office in the Netherlands. Its inside sales team talks to technical buyers every day. How do you turn an order into a relationship?

I developed a tailored inside sales training for TME's Dutch office. We worked with their own customer situations, from the first request to the follow-up conversation.

Many salespeople think selling is mainly broadcasting: telling a lot and showing a lot of product knowledge. In this training, participants learned the opposite. Whoever asks the right questions keeps control. Every answer determines the next question, until the customer takes the step to a decision. The 11 scientific topics show why that works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For TME: regular customers who come back, instead of buyers who compare per order.
• For their customers: technical buyers get a fixed point of contact who knows their projects.
• For electronics distribution: where everything can be ordered online, the supplier with the best conversation wins.

Do you want this for your team too?

Does your inside sales team also mainly receive orders, but few conversations? Then that is where your biggest growth opportunity lies. Who would not want every customer conversation to run deliberately and by system?

The approach at TME Transfer Multisort Elektronik fits the in-company inside sales training or sales training for wholesale and distribution. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.