Tuinmaterialen.nl

At a glance

• Client: Tuinmaterialen.nl
• Industry: Garden and building materials, web shop
• Training format: Interim sales management plus training
• Focus: Setting up a sales team
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Tuinmaterialen.nl: setting up a sales team

Tuinmaterialen.nl in Krommenie wanted to build its own sales team. That takes more than a training: it takes structure, roles and a fixed way of working.

In 2024, I worked there as interim sales manager for several weeks, 3.5 days a week. I set up the sales team and trained the employees, so the new way of working was applied in practice from day one.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Tuinmaterialen.nl: a sales team with a fixed structure, roles and way of working, instead of individual salespeople.
• For their customers: advice on the right material for their garden project, not just an order.
• For the garden and building materials sector: ordering online is easy, but on large projects, advice wins.

Do you want this for your team too?

Are you also building a new sales team? Then lay the foundation right from the start. Who would not want every customer conversation to run deliberately and by system?

The approach at Tuinmaterialen.nl fits the in-company sales training, sales training for wholesale and distribution or individual 1-on-1 coaching. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.