At a glance
- Client: Jennifer Hoeve Hair
- Industry: Hair salon
- Training format: In-company, salon team
- Focus: Advising during the treatment
- Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
- Method: 12 sales techniques and 11 scientific topics
Jennifer Hoeve Hair: selling in the salon
In a hair salon, everything revolves around craftsmanship. But the margin often lies in products and additional treatments. How do you advise a client without it feeling like selling?
In 2026, I delivered an in-company sales training for the entire salon team of Jennifer Hoeve Hair in Oostzaan. We translated the method directly into the conversation in the chair.
Many salespeople think selling is mainly broadcasting: telling a lot and showing a lot of product knowledge. In this training, participants learned the opposite. Whoever asks the right questions keeps control. Every answer determines the next question, until the customer takes the step to a decision. The 11 scientific topics show why that works.
Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.
What this delivers
- For Jennifer Hoeve Hair: more revenue per client from products and extra treatments.
- For their clients: care advice that suits their hair, so the result stays just as good at home.
- For the hairdressing industry: the margin is not only in the scissors, but in the conversation during the treatment.
Do you want this for your team too?
Do you want to sell more products alongside your services? Then it starts with one good question during the treatment. Who would not want every customer conversation to run deliberately and by system?
The approach at Jennifer Hoeve Hair fits the in-company sales training for shop staff or online sales training for shop staff. I tailor every training to your market, your product and your customer.
Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
9,2 ★ + 4.9 ★
Gemiddeld 9,6 uit meer dan 900 beoordelingen, Springest 9,2, Google 4,9”
From BMW to Transip: more than 400 organisations went before you
View all
Sales Insights: Learn from 30 years of sales experience
Read my latest insights on selling, sales, and commercial results.
View blog
Sales Insights
Sales training or sales coaching: what do you need and when?
Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...
Read: Sales training or sales coaching: what do you need and when?
Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
Sales Insights
Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
Sales Insights
Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Sales Insights
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)