Topspin Powertools

At a glance

• Client: Topspin Powertools
• Industry: Power tools
• Training format: In-company, 6 salespeople inside and field sales
• Focus: One approach for a mixed team
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Topspin Powertools: one approach for experienced and new salespeople

Topspin Powertools in Stadskanaal sells power tools. The sales team consists of inside and field sales, with both experienced and new salespeople. That calls for one shared approach in which everyone recognises themselves.

In 2026, I delivered an in-company training for six salespeople from inside and field sales together, at their own location in Stadskanaal. The exercises were tailored to their own customers and products.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Topspin: inside and field sales that reinforce each other instead of working past each other.
• For their customers: dealers and trade get advice on the right tool for their application.
• For the tools industry: where brands look alike, the salesperson who understands the customer's application wins.

Do you want this for your team too?

Do you also have a team of experienced and new salespeople? Then one method ensures everyone speaks the same language. Who would not want every customer conversation to run deliberately and by system?

The approach at Topspin Powertools fits the in-company inside sales training or in-company field sales training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.