Projectbureau OOM

At a glance

• Client: Projectbureau OOM
• Industry: Training, subsidies and metalworking
• Training format: In-company, two programmes
• Focus: Persuading employers about training and schemes
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Projectbureau OOM: persuading employers to invest in development

OOM supports metalworking companies in training, developing and retaining employees. The project office guides training applications and subsidy schemes, such as the Kickstart scheme. A scheme is only valuable when employers use it. For that, they have to see the value themselves.

In 2026, I trained the OOM team in two programmes. The focus was on the conversation with employers: understanding what is going on in their company, and from that situation showing what training and subsidies deliver.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For OOM: more employers making use of training and schemes.
• For metalworking companies: a counterpart who first understands their situation and then offers the right scheme.
• For the metal industry: well-trained employees stay longer, and that starts with a good conversation with the employer.

Do you want this for your team too?

Does your team also need to persuade people to do something that is good for them? Then asking works better than telling. Who would not want every customer conversation to run deliberately and by system?

The approach at Projectbureau OOM fits the in-company sales training or sales training for technology and industry. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.