Sales Training – Individual 1-on-1 Sales Training

1-on-1 sales coaching: personal sales training and sales course

A group training gives you the system. Sales coaching applies that system to your own clients, your own market and your own goals. In this 1-on-1 sales training you work with me alone, the best sales trainer in the Netherlands 2025. No other participants. No fixed agenda. Just your conversations. See also the overview of all sales trainings.

Does this sound familiar?

• You know the techniques, but in a real conversation you fall back on old habits.
• One type of client or one stage of the conversation stays difficult.
• Your situation does not fit a group training.
• You want to grow faster than a group allows.

Who would not want to know exactly which technique works in which situation, with his own clients?

What is the difference between sales coaching and sales training?

A sales training teaches you the system, together with others. Sales coaching is about your own practice. You bring your clients, quotes and difficult conversations. I analyse your style and your DISC profile and adapt the techniques to them. Combining both works best.

What you will learn

The coaching is based on my 12 sales techniques and 11 scientific topics, applied to your own cases.

Asking strategic questions

You know which question to ask and what to do with every answer.

Protecting your margin

You sell on value, so the conversation is not about discounts.

Reading your client

You recognise your client's behaviour and adapt your conversation to it.

Your own cases

We work on the clients, quotes and conversations you are dealing with right now.

Choose your coaching

Both programmes consist of two online sessions of three hours, in Microsoft Teams or Google Meet. Between the sessions you apply the techniques in your own conversations. In the second session I discuss your experiences and fine-tune. Each programme costs €995 excl. VAT. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card.

Individual sales coaching

All 12 sales techniques, applied to your own practice. View individual sales coaching.

AI Sales Masterclass individual

The 12 sales techniques combined with AI tools such as ChatGPT and Microsoft Copilot. For prospecting, quotes and closing. View the AI Sales Masterclass individual.

Want to keep practising afterwards? With the AI Sales e-learning and my digital twin you stay sharp. Prefer learning in a group? Choose classroom sales training or live online sales training.

What does it deliver?

• You take control of your own client conversations, even with a difficult client.
• You know where you are leaving deals on the table, and how to fix it.
• You grow faster, because every minute is about your own practice.

What does it cost you to leave the same deals on the table for another quarter?

Who is this coaching for?

• For the salesperson: You work on your own clients and your own sticking points. Nothing is generic.
• For the sales manager: Targeted support for one team member, such as a new salesperson or a talent ready for the next step. Or for yourself.
• For the director or owner: Do you sell yourself? Then you work on the conversations that drive your revenue, without your team looking on.
• For HR and learning: A personal development programme at a fixed price, payment on invoice and a measurement beforehand with the pre-assessment and afterwards with the post-assessment.

Is the coaching for yourself, or for a team member?

Frequently asked questions about sales coaching

What is sales coaching?

Sales coaching is personal guidance on your own sales conversations. You apply the techniques straight away to your own clients, with correction from an experienced trainer.

What does 1-on-1 sales coaching cost?

€995 excl. VAT for two online sessions of three hours.

How does the coaching work?

Online, in Microsoft Teams or Google Meet. You need a computer with camera and microphone, and a stable internet connection.

Can I combine coaching with a training?

Yes. You can first take a classroom sales training and then go deeper with coaching. It also works for teams: after an in-company sales training, one team member gets extra guidance.

Still in doubt?

Is online coaching personal enough?

It is just you and me. I see and hear you, and I correct you directly. There is no group to wait for.

Will it stick?

Between the two sessions you apply the techniques in your own conversations. In the second session I fine-tune. After that you keep practising with the e-learning.

Is it worth the investment?

Do the maths yourself. Below you can see when the coaching pays for itself.

What happens after you sign up?

1. You choose your coaching and pay on invoice, or directly, via Klarna, in 3 instalments or by credit card.
2. You receive a confirmation and together we schedule the two sessions.
3. You attend two online sessions of three hours, focused on your own clients and conversations.

Take the first step today

"He goes beyond general strategies and makes you think about how to personalise the techniques in the best way for yourself - making it second nature."
Teresa W., on Google

Does one extra closed deal bring you more than €995 in margin? Then the coaching has already paid for itself.

Book your sales coaching and work on your own conversations.

Not sure which format fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the coaching, prices or the right approach, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.