Virtual masterclass: account management & strategic growth (live training)

Will you stop passively managing relationships and start technically exploiting growth opportunities through my live virtual account management training?

This account management training is a razor-sharp live intervention for a maximum of 8 professionals who understand that an existing client is not a resting point, but a foundation for expansion. In two three-hour sessions, as your sales trainer, I will implement the system to definitively claim control over your portfolio. No casual coffee drinking, but strategic winning through proven sales training .

Your first step: the strategic portfolio intake (free of charge & included)

Immediately after registering for this sales training, you will receive an invitation for your personal intake. We analyze your current top accounts to technically load the sessions immediately:

• Account analysis: We isolate your growth gems and identify the commercial leaks in your current base.
• Baseline measurement: How deeply embedded are you truly in the Decision Making Unit (DMU) of your largest customers?
• Tailor-made: By completing the intake beforehand, this account management training is focused on increasing your current revenue from the very first minute.

Session 1: Managing the DMU & Retention (3 hours)

In the first three hours, we hammer home the laws of strategic account management. We waste no time; we build your position.

• The 10 basic rules of account management: The unshakeable laws to protect your position against the competition.
• DMU mapping: How you technically reach the actual decision-makers outside your regular contact person.
• Retention Science: Why customers really stay and how you technically prevent cancellations with the 11 scientific topics.
• The ORDER model for account growth: Apply sales science to your existing base to eliminate blind spots.
• Razor-sharp tips & tricks: How to immediately gain an information advantage with your top 3 accounts.

Session 2: Expansion technique & the upgrade strategy (3 hours)

In the second session, we expand the system of this sales training towards maximum profitability and cross-selling.

• The account upgrade technique: How to technically add more value (and margin) to ongoing contracts.
• Logical selling in relationship management: Use the art of questioning to create new needs among existing customers.
• Negotiating at a high level: How to technically enforce price increases or contract extensions without losing the goodwill factor.
• The 12 sales techniques for account managers: Which techniques specifically work when the 'click' is already there, but the order still needs to grow.
• The final blackbook strategy: 10 extra razor-sharp tricks to keep your competition permanently at bay.

Assurance & your certificate

• Growth guarantee: You implement the techniques from Session 1 immediately with your most important client between the two sessions of this sales training .
• Digital Twin (optional): For €297, you activate 24/7 access to the complete online account management system.
• Graham Hulsebos certificate: Upon completion of this account management training, every participant will receive the official Graham Hulsebos certificate of participation.

Stop hoping for a repeat order and force your growth technically. Reserve your spot directly above for this razor-sharp virtual account management training.