Referentie MB Medical Business

Reference: Medical Business – Peer-to-Peer Sales for Medical Professionals

For Medical Business , I trained a dedicated group of physicians, doctors, and pharmacists on a Sunday afternoon. The challenge: medical professionals who need to sell their own services and expertise to other doctors. In this specific B2B market, authority is everything. As the best sales trainer in the Netherlands , I taught them that sales is a science that aligns seamlessly with their own discipline.

During this intensive sales training, we employed the 12 sales techniques to take control of the conversation. We translated the 11 scientific topics of influence into a medical context. No 'sales pitch', but razor-sharp questioning techniques and Logic Selling (Spin Selling). As a result, they are now able to uncover the real needs of their fellow doctors and position their services as the only logical solution.

The result for Medical Business is a team that enters the market with technical discipline and self-confidence. By taking control of their own commercial skills on a Sunday, these medical professionals have plugged every commercial leak in their proposition. With my sales training , their growth is no longer a coincidence, but a result of proven methodologies.