Reference: Fa Stroop BV Amsterdam – High-Speed Retail & Margin Repair
For the Amsterdam branch of Fa Stroop BV, I provided razor-sharp sales training for over 40 employees. The challenge: extreme busyness, long lines of tourists, and a very short time window per customer. As the best sales trainer in the Netherlands , I know that speed must never come at the expense of transaction value.
During the sessions (conducted entirely in English), we drilled the 12 sales techniques for lightning-fast upsell and cross-sell using intensive role-playing. We utilized the 11 scientific topics of influence to instantly turn a single stroopwafel into a complete experience—including coffee and extras—without slowing down the flow.
Sales is a science. At Fa Stroop BV, sales are now a well-oiled machine. The team takes charge, plugs commercial leaks in line, and converts busy periods into maximum margin. A tourist is not a passerby, but an opportunity for a razor-sharp result.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
4.9 ★ + 9,2 ★
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
Over 400 organizations have gone before you.
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Sales Insights: Learn from 30 years of sales experience
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