Fa Stroop BV Amsterdam

At a glance

• Client: Fa Stroop BV Amsterdam
• Industry: Retail, tourism, Amsterdam stores
• Training format: In-company, in English, over 40 employees
• Focus: Fast upselling and cross-selling at busy times
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: Fa Stroop BV Amsterdam – High-Speed Retail & Margin Repair

For the Amsterdam branch of Fa Stroop BV, I provided razor-sharp sales training for over 40 employees. The challenge: extreme busyness, long lines of tourists, and a very short time window per customer. As the best sales trainer in the Netherlands , I know that speed must never come at the expense of transaction value.

During the sessions (conducted entirely in English), we drilled the 12 sales techniques for lightning-fast upsell and cross-sell using intensive role-playing. We utilized the 11 scientific topics of influence to instantly turn a single stroopwafel into a complete experience—including coffee and extras—without slowing down the flow.

Sales is a science. At Fa Stroop BV, sales are now a well-oiled machine. The team takes charge, plugs commercial leaks in line, and converts busy periods into maximum margin. A tourist is not a passerby, but an opportunity for a razor-sharp result.

What this delivers

• For Fa Stroop: a higher value per receipt, even when the queue is long.
• For their customers: a complete experience instead of just one product.
• For tourist retail: little time per customer means every question has to hit the mark.

Do you want this for your team too?

Do you also have little time per customer? Then every question at the till counts, and that question determines the value of the receipt. Who would not want every customer conversation to run deliberately and by system?

The approach at Fa Stroop BV Amsterdam fits the in-company sales training for shop staff or dedicated sales training. I tailor every training to your market, your product and your customer.

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