Classroom sales Masterclass: the complete system in one day

Sales Masterclass: sales training and sales course in one day

Do you want to learn the complete system in one day, instead of separate techniques? In this classroom sales Masterclass you go through the entire sales cycle, from first contact to closing. With practice and direct correction from the best sales trainer in the Netherlands 2025. See also all formats of classroom sales training.

Does this sound familiar?

• You know separate techniques, but lack the overview.
• Your conversations go well, but end without a concrete next step.
• You sell on gut feeling and do not know exactly why a deal does or does not close.
• You want one day in which everything comes together.

Who would not want to actually close every closable deal?

What you will learn

The training is based on my 12 sales techniques and 11 scientific topics, applied to the full sales cycle.

The full sales cycle

You learn how a sales conversation is built, from the first minute to the close.

Asking instead of telling

Selling is asking, not telling. You learn which question to ask when.

Handling objections

You use an objection as an opening, without pressure or discounts.

Closing with a next step

Every conversation ends with a concrete agreement.

Why classroom?

You train in a small group of up to 8 participants, with professionals from other organisations. You practise live and I correct you directly. That way you also learn from the cases of others. The training runs from 09:30 to 16:45 at one of my 12 locations across the Netherlands, and goes ahead from 2 registrations. Every training shows its scheduled dates per location.

What does the training cost?

€695 excl. VAT per person, including venue, lunch, hand-out, notepad and a mug with all sales techniques. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card. After the training you keep practising with the AI Sales e-learning and my digital twin.

Want to train with your whole team? Choose the in-company sales Masterclass. Prefer no travel time? Choose the live online sales Masterclass. The training is also available in English, delivered by Kyle, my native English trainer.

What does it deliver?

• You see the whole system, not just separate tricks.
• You know the next step in every stage of the conversation.
• You end more conversations with a concrete agreement.

Who is this training for?

• For the salesperson: You learn the complete system in one day and apply it the next morning.
• For the sales manager: A new salesperson learns the same language as the rest of your team in one day.
• For the director or owner: Do you sell yourself? Then you get a grip on the entire sales process in one day.
• For HR and learning: One day, a fixed price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about the sales Masterclass

What is the difference between the Masterclass and the other classroom trainings?

The Masterclass covers the complete system. The other trainings focus on one role, such as account management or inside sales.

Is the Masterclass suitable for beginners?

Yes. You learn the system from the ground up. Experienced salespeople discover where they are leaving deals on the table.

How long is the Masterclass?

One day, from 09:30 to 16:45.

What is the AI Sales Masterclass?

The same 12 sales techniques, combined with AI tools such as ChatGPT and Microsoft Copilot. See the AI Sales Masterclass classroom.

Still in doubt?

Can this really be done in one day?

You learn the system in one day and practise it straight away. After that you hold on to it with the hand-out, the mug and the e-learning.

Will it stick?

You get a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the e-learning.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your location and date. The training shows its scheduled dates.
2. You receive a confirmation with date, location and times.
3. You attend the training. Venue, lunch, hand-out, notepad and a mug with all sales techniques are included.

Take the first step today

"If you're still unsure about which sales training to take, do yourself a favor and book this training with Graham!"
Mitchell v. B. (translated from Dutch), on Google

Does one extra closed deal bring you more than €695 in margin? Then the training has already paid for itself.

See the dates and book your seat. Participants rate my trainings 4.9 on Google.

Not sure which training fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, dates, locations or prices, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.