In-company field sales training: control at the negotiating table

In-company field sales: sales training and sales course for your field sales team

Does your field sales team drive from appointment to appointment without the conversion you want? Is margin given away too quickly at the table? In this in-company training your field sales team learns to take control, from arrival to closing. With your own clients and cases. From the best sales trainer in the Netherlands 2025. See also all formats of in-company sales training.

Does this sound familiar in your team?

• Visits are mostly about explaining the product.
• Under price pressure, discounts are given quickly.
• Body language and presence on arrival are unconscious.
• Every salesperson visits in his own way.

What does it cost you if every salesperson gives one deal too much discount each month?

What your team learns

The training is based on my 12 sales techniques and 11 scientific topics, applied to your team's daily practice.

Negotiating

Your team holds its margin under price pressure, without losing the deal.

Body language and presence

How your salespeople walk in determines trust in the first minutes.

Strategic questioning

Your team asks questions that lead the conversation to a decision.

With your own cases

We practise with the clients and situations your field sales team works with today.

How does an in-company training work?

I come to your location. Beforehand I tailor the training to your products, clients and cases, through a free telephone intake, of which you receive a written report. We agree the times together. A typical day: arrival at 09:30, training from 10:00 to 13:00 and from 14:00 to 17:00. A half day, an evening or two shorter sessions is also possible. Every participant gets a hand-out and a mug with all sales techniques. The training is also available in English, delivered by Kyle, my native English trainer.

Your investment

€1,875 excl. VAT for a group of up to 6 people. Each additional participant costs €312.50 excl. VAT, up to a maximum of 12 people. A group of 12 therefore costs €3,750 excl. VAT. The tailored preparation is included. You pay on invoice.

• Travel costs: €50 excl. VAT per day, anywhere in the Netherlands. Travel costs outside the Netherlands and accommodation costs, such as a hotel or parking, are only charged after consultation with you.
• Half day (up to 3.5 hours): 70% of the day rate. Evening (18:00 to 22:00): a 25% surcharge on the day rate. Saturday: 150% of the day rate.
• Follow-up with the AI Sales e-learning: €147 excl. VAT per participant.
• Measuring results: the pre-assessment measures the level before the training (€195 excl. VAT per person), the post-assessment one month after (€125 excl. VAT per person).

Only one or two people? Then the classroom version is better value: €695 excl. VAT per person. Want to train with your team only, but not at your own location? Choose a dedicated sales training at one of my 12 locations.

What does this deliver for your organisation?

• Higher conversion per visit.
• Margin that is preserved.
• A field sales team that visits clients with confidence.

Who is this training for?

• For the field sales employee: You practise with your own clients and approach the next day's conversation differently.
• For the sales manager: Your whole field sales team works with one approach. You see it in your pipeline.
• For the director or owner: Fewer discounts at the table. You see it straight away in your margin.
• For HR and learning: Tailored through the free intake, a fixed group price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Do you decide on this training yourself, or are colleagues involved?

Frequently asked questions about the in-company field sales training

Do you work with our own clients and cases?

Yes. Through the free intake I map your bottlenecks beforehand. We use them in the training.

Will my team also learn to negotiate?

Yes. Holding margin under price pressure is a standard part.

What is the difference with the classroom field sales training?

You take the classroom training with professionals from other organisations. In-company is for your team only, with your own cases.

How many participants can join?

Up to 12. For up to 6 participants you pay €1,875 excl. VAT.

Still in doubt?

My salespeople have been doing this for years.

Experienced salespeople in particular fall back on habits. I show them where they are leaving deals and margin on the table.

Is it not too generic?

No. I prepare every in-company training around your products, your clients and your market. That preparation is included in the price.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after your request?

1. Advisory call and intake. You tell me where your team stands and what it needs to deliver.
2. Tailored quote. You receive a quote with date, number of participants and price. No surprises afterwards.
3. The training. At your location, with your own products, clients and cases.

Take the first step today

"He goes beyond general strategies and makes you think about how to personalise the techniques in the best way for yourself - making it second nature."
Teresa W., on Google

A group of 12 costs €3,750 excl. VAT. That is €312.50 per salesperson. Does each salesperson bring in one extra deal with more margin than that? Then the training has paid for itself.

Book an advisory call and I will tailor the training to your team. Participants rate my trainings 4.9 on Google.

Already know what you need? See the in-company field sales training or request a quote directly. Want to know where your team stands first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, prices or the right approach for your team, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.