Verkooptraining buitendienst klassikaal

Field sales: sales training and sales course for field sales teams

Do you drive from appointment to appointment without the conversion you want? Every visit needs a clear purpose. In this classroom sales training for field sales you learn to take control at the table and guide the decision-maker, without pressure. From the best sales trainer in the Netherlands 2025. See also all formats of classroom sales training.

Does this sound familiar?

• You give away margin too quickly.
• You defend your price, but do not know how without damaging the relationship.
• You have doubts about your first impression, your posture and your voice.
• Visits end without a concrete next step.

Who would not want to walk back to the car with a concrete agreement after every visit?

What you will learn

The training is based on my 12 sales techniques and 11 scientific topics, applied to field sales.

The first impression

Body language, eye contact and voice build trust in the first minutes.

Negotiating and defending your margin

You negotiate at management level and hold your margin under price pressure.

The 12 sales techniques live

You practise in real time, with direct correction.

Closing

Every visit ends with a concrete next step.

Why classroom?

You train in a small group of up to 8 participants, with professionals from other organisations. You practise live and I correct you directly. That way you also learn from the cases of others. The training runs from 09:30 to 16:45 at one of my 12 locations across the Netherlands, and goes ahead from 2 registrations. Every training shows its scheduled dates per location.

What does the training cost?

€695 excl. VAT per person, including venue, lunch, hand-out, notepad and a mug with all sales techniques. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card. After the training you keep practising with the AI Sales e-learning and my digital twin.

Want to train with your whole team? Choose the in-company field sales training. Prefer no travel time? Choose the live online field sales training. The training is also available in English, delivered by Kyle, my native English trainer.

What does it deliver?

• You defend your margin without losing the deal.
• More visits end with a concrete follow-up appointment.
• You enter your first meeting with a new client with more confidence.

Who is this training for?

• For the field sales employee: More results from every visit you make anyway.
• For the sales manager: Your field sales team steers every visit towards a next step. You see it in your pipeline.
• For the director or owner: Fewer discounts at the table. You see it straight away in your margin.
• For HR and learning: One day, a fixed price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about the field sales training

Who is this training for?

For field sales staff, sales representatives, account managers in the field and entrepreneurs who visit clients themselves.

Will I also learn to negotiate?

Yes. You learn to defend your margin under price pressure, without damaging the relationship.

What is the difference with the account management training?

Field sales is about the visit itself: control at the table and closing. The account management training is about growth within existing clients.

Can I also take this online?

Yes. The online field sales training consists of two live sessions of three hours.

Still in doubt?

I have been selling for years.

Experienced salespeople in particular discover where they are leaving deals on the table. You replace old habits with a system that works.

Will it stick?

You get a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the e-learning.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your location and date. The training shows its scheduled dates.
2. You receive a confirmation with date, location and times.
3. You attend the training. Venue, lunch, hand-out, notepad and a mug with all sales techniques are included.

Take the first step today

"He goes beyond general strategies and makes you think about how to personalise the techniques in the best way for yourself - making it second nature."
Teresa W., on Google

Does one extra closed deal bring you more than €695 in margin? Then the training has already paid for itself.

See the dates and book your seat. Participants rate my trainings 4.9 on Google.

Not sure which training fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, dates, locations or prices, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.