Retail sales training for shop staff (classroom)

Retail sales training: sales training and sales course for shop staff

In a shop, every customer contact counts. How many visitors walk out without buying, because the conversation never got going? In this classroom sales training your shop staff learn to help every visitor choose, actively and sincerely. From the best sales trainer in the Netherlands 2025. See also all formats of classroom sales training.

Does this sound familiar?

• Your staff wait until the customer asks for help.
• The conversation stops at the customer's first hesitation.
• Add-on products are not offered.
• Customers walk away with "I am just looking".

Who would not want every visitor to leave the shop with a good feeling and a full bag?

What you will learn

The training is based on my 12 sales techniques and 11 scientific topics, applied to the shop floor.

Active customer contact

Selling is asking, not telling. You learn to approach customers without being pushy.

The By the Way technique

A technique to raise the average sale, with questions the customer finds valuable.

Hesitation and objections

You help the customer through his hesitation towards a decision.

Posture and energy

Your posture and energy determine how ready the customer is to buy.

Why classroom?

You train in a small group of up to 8 participants, with professionals from other organisations. You practise live and I correct you directly. That way you also learn from the cases of others. The training runs from 09:30 to 16:45 at one of my 12 locations across the Netherlands, and goes ahead from 2 registrations. Every training shows its scheduled dates per location.

What does the training cost?

€695 excl. VAT per person, including venue, lunch, hand-out, notepad and a mug with all sales techniques. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card. After the training you keep practising with the AI Sales e-learning and my digital twin.

Want to train with your whole team? Choose the in-company retail sales training. Prefer no travel time? Choose the live online retail sales training. The training is also available in English, delivered by Kyle, my native English trainer.

What does it deliver?

• Fewer visitors leaving without buying.
• A higher average sale through natural add-on selling.
• A team that approaches customers with enjoyment and confidence.

Who is this training for?

• For the sales assistant: You approach customers with confidence and help them choose.
• For the store or branch manager: Your team takes the initiative on the shop floor, instead of waiting.
• For the owner: More revenue from the same visitors. You see it straight away at the till.
• For HR and learning: One day, a fixed price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about the retail sales training

Who is this training for?

For sales assistants, store managers and owners in shops and showrooms.

Does this also work in a showroom?

Yes. The techniques work wherever a customer walks in to make a choice.

Is experience required?

No. The training suits both new and experienced staff.

Can my whole shop team train together?

Yes. With an in-company retail sales training I work with your own format, products and customers.

Still in doubt?

My customers do not want to be approached.

They do not want to be ambushed. You learn the difference: helping sincerely instead of pushing.

Will it stick?

You get a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the e-learning.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your location and date. The training shows its scheduled dates.
2. You receive a confirmation with date, location and times.
3. You attend the training. Venue, lunch, hand-out, notepad and a mug with all sales techniques are included.

Take the first step today

"The training was well-structured, highly practical, and filled with useful tips that can be applied immediately."
Stano J., on Google

Does one extra closed deal bring you more than €695 in margin? Then the training has already paid for itself.

See the dates and book your seat. Participants rate my trainings 4.9 on Google.

Not sure which training fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, dates, locations or prices, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.