30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
9,2 ★ + 4.9 ★
Gemiddeld 9,6 uit meer dan 900 beoordelingen, Springest 9,2, Google 4,9”
Sales training and sales course by the best sales trainer of the Netherlands 2025
In February 2026 I received the award for Best Training Provider in the Netherlands 2025 in the Sales category, presented by Springest and Archipel Academy. I won on the highest average client rating in the country.
Looking for a sales training for your team or for yourself?
For your team
You are a director, sales manager or HR manager. You do not want one good training day, but a team that actually closes every closable deal. And you want to see what it delivers.
- In-company: at your location, fully tailored. From €1,875 for up to 6 participants, €3,750 for up to 12 participants.
- Dedicated: only your team, at one of my locations, including venue and lunch. From €2,175.
- Sales Performance Scan: measures your team's sales knowledge before the training and one month after.
What does it cost you today when your team leaves deals on the table? Book a call and receive a tailored proposal.
For yourself
You are a salesperson, account manager or business owner. You do not want theory, but techniques you can apply tomorrow in your own conversations.
- Classroom: in a group of up to 8 participants, at 12 locations. €695 per person, including lunch.
- Online: two live sessions of three hours via Teams or Google Meet. €495.
- Individual 1-on-1: fully personal, two sessions of three hours. €995.
- E-learning: 24/7, at your own pace. Now temporarily €197 instead of €297.
Not sure which format fits? Take the free commercial intake test.
All prices exclude VAT. All trainings are available in English, delivered by Kyle Campbell, native English trainer.
Why do you lose deals you should have closed?
In 30 years, I have seen one pattern among sales managers, directors and salespeople who keep losing deals. Not a lack of talent. Not a lack of effort. But the absence of a technical system. See how the 12 sales techniques and 11 scientific topics break that pattern.
Frequently asked questions about sales training
What does sales training deliver for my organisation?
A team that takes control of every conversation. Your salespeople ask the right questions and know what to do with every answer. Fewer quotes left hanging, more deals closed. Want to make the result measurable? With the Sales Performance Scan I measure your team's level before and after the training.
What does sales training cost?
A classroom sales training costs € 695 per person, lunch included. An in-company sales training costs € 1,875 for up to 6 participants and € 3,750 for up to 12 participants. All prices exclude VAT. You can pay directly, via Klarna, in 3 instalments, on invoice or by credit card.
Classroom, in-company or online: what suits my team?
One or two people? Then classroom training is the logical choice. You train in a group of up to 8 participants from different organisations, at 12 locations. From three people, in-company is better value. I then train at your location, with your own products and client situations. Prefer to train from home or the office? Choose live online training or 1-on-1 coaching.
Does this approach work in my industry?
I have trained more than 400 organisations. From technology and wholesale to ICT, retail, hospitality and business services. The product differs, the conversation does not. See sales training by industry or read the cases of organisations that went before you.
How do I make the training stick?
A one-day training changes little if nobody follows up on it. That is why I combine the training with the e-learning Masterclass with digital twin. Your salespeople keep practising on their own, whenever it suits them. The post-assessment shows you in black and white what has changed.
Is the training available in English?
Certainly. Kyle, my native English trainer, delivers all English-language trainings. Classroom, in-company and online. Email him directly at [email protected].
Questions? Sophie is available 24/7
See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about trainings, prices or the right approach for your team, and get an answer right away. Want to know where your team stands first? Take the free sales intake test or book a call directly.
Do you master the science of sales, or do you still rely on your gut feeling?
Discover why over 2,000 sales managers, directors, and salespeople are choosing the 12 sales techniques and 11 scientific topics to take definitive control of their sales results.
Choose how you take the lead as a salesperson, sales manager, or director.
Live classroom or online. Both based on the 12 sales techniques and 11 scientific topics from the #1 sales trainer in the Netherlands.
Sales Insights: Learn from 30 years of sales experience
Read my latest insights on selling, sales, and commercial results.
View blog
Sales Insights
Sales training or sales coaching: what do you need and when?
Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...
Read: Sales training or sales coaching: what do you need and when?
Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
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Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
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Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Sales Insights
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)