30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
4.9 ★ + 9,2 ★
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
Why do you lose deals you should have closed?
Over the past 30 years, I have observed a single pattern among sales managers, directors, and salespeople who consistently lose deals. It is not a lack of talent. It is not a lack of effort. It is the absence of a technical system. See how the 12 sales techniques and 11 scientific topics break that pattern.
Do you master the science of sales, or do you still rely on your gut feeling?
Discover why over 2,000 sales managers, directors, and salespeople are choosing the 12 sales techniques and 11 scientific topics to take definitive control of their sales results.
Masterclass Selling Sales Training & Sales Training (In-company)
€ 1.875,00
€ 2.268,75 Incl. tax
Sales Training Masterclass & Sales Training (Online)
€ 495,00
€ 598,95 Incl. tax
Masterclass Selling Sales Training & Sales Training (Classroom)
€ 695,00
€ 840,95 Incl. tax
- -34%
New
Individual Sales Training & Sales Training Sales Techniques
€ 995,00
€ 1.203,95 Incl. tax
Choose how you take the lead as a salesperson, sales manager, or director.
Live classroom or online. Both based on the 12 sales techniques and 11 scientific topics from the #1 sales trainer in the Netherlands.
Over 400 organizations have gone before you.
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Sales Insights: Learn from 30 years of sales experience
Read my latest insights on selling, sales, and commercial results.
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Sales Insights
Sales training or sales coaching: what do you need and when?
Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...
Read: Sales training or sales coaching: what do you need and when?
Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
Sales Insights
Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
Sales Insights
Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Sales Insights
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)