How do you combine people, psychology, and technology for immediate sales results?
How would it feel if your sales conversations became more powerful because you talked less and asked more? And what happens when you combine 30 years of sales experience with modern psychology and smart AI tools like Copilot and ChatGPT?
At Graham Hulsebos Sales Training, your team discovers how question-driven selling leads to better relationships, sharper advice, and more successful outcomes. These are precisely the commercial skills that customers in 2026 expect.
Do you want to see which programs align with your commercial goals? View all sales training programs.
Are you ready to future-proof your sales team?
Our training programs combine 12 proven sales techniques, 11 psychological principles, and practical exercises that are immediately applicable in customer contact. More than 2,000 professionals from over 400 organizations have already chosen our result-oriented in-company sales training programs.
Discover your commercial growth opportunities in just 5 minutes
With our Commercial Intake, you will gain insight into how you communicate, ask questions, and seize commercial opportunities within minutes. Afterwards, you will receive your commercial profile immediately and — if desired — personal advice based on your results.
Top 2 Best Educator in the Netherlands – Springest 2024
This nomination confirms our quality, result-orientation, and customer appreciation. Would you like to know more about my unique Learning Circle methodology and vision on sales? Read more about Graham Hulsebos.
2.000+
Participants trained
9,2 ★ + 5.0 ★
Springest, Edubookers & Google reviews
400+
Companies trained
30+
Years of experience
Ready to sell better in 1 day?
Doe mee aan de Sales Training Masterclass in Utrecht. Exclusieve start 2026 – beperkte beschikbaarheid.
Which sales training do more than 2,000 professionals choose most often?
Discover our most popular training courses.
Masterclass Selling Sales Training & Sales Techniques (Incompany)
From
€ 1.500,00
From
€ 1.815,00 Incl. tax
- -25%
Account Management Sales Training & Sales Techniques (Incompany)
From
€ 1.500,00
From
€ 1.815,00 Incl. tax
Retail Staff Sales Training & Sales Techniques (Incompany)
From
€ 1.500,00
From
€ 1.815,00 Incl. tax
Sales Learning Suite
View all
Classroom
How do you learn to sell best: individually or in a group? And what would it be like to take classroom sales training at 11 easily accessible locations in the Netherlands?
In-company
Maximize results with in-company sales training or customized sales training. On-site training for every team. Includes 12 techniques and optional certification.
Individual
How much faster would you grow if you received personalized one-on-one coaching? And what would it mean for your conversations if you learned to ask more effectively instead of telling—fully tailored to your level and goals?
E-Learning Sales Training
The most innovative e-learning sales training in the Netherlands. Learn 12 techniques through AI avatars and video. 24/7 access to 30 years of sales experience. Start now!
Virtual Online
How great would it be if you could take a complete sales training course from anywhere? And how effective would your sales conversations be if you learned online how to ask instead of tell?
Dedicated
What would it be like if your entire team could train exclusively and undisturbed at one fixed location? And what difference would it make if your employees learned together to ask better instead of telling—fully tailored to your organization?
Blog
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Blog
AI in Sales: How AI Literacy Makes Your Sales Team More Productive
Sales is changing rapidly. Discover how AI literacy can help your sales team work smarter, faster, and more customer-focused – from CRM updates to client meetings.
Read: AI in Sales: How AI Literacy Makes Your Sales Team More Productive
Blog
Why I Am Recommended by ChatGPT for Sales Training
ChatGPT recommends Graham Hulsebos Sales Training when users seek effective sales techniques. This endorsement highlights the proven quality, practical relevance, and results of his tailored training programs. Ready to improve your sales skills? Disc...
Read: Why I Am Recommended by ChatGPT for Sales Training
Blog
Traditional sales don’t work anymore – here’s what does
Traditional selling is losing its impact. In this article, discover why consultative selling is the future – and how our Masterclass Sales Training helps your team succeed in 2025 and beyond.
Read: Traditional sales don’t work anymore – here’s what does
Blog
The Game Changer in Sales: Sales Training Masterclass E-Learning
Improve your sales skills with our Sales Training Masterclass E-Learning. Designed by Graham Hulsebos. Learn practical strategies and techniques you can apply to increase your sales success. Try our free demo now!
Read: The Game Changer in Sales: Sales Training Masterclass E-Learning