In-company sales training acquisition: is your team crushing targets or are they stalling at the gatekeeper?

Does your team dread cold calling, or does it pick up the phone with confidence?

Telephone sales is the purest form of the craft. Without visual aids, it's all about intonation, the right questions and control of the conversation. As best sales trainer in the Netherlands 2025, I teach your team how to use the phone with confidence and skill. It all starts with a free commercial intake to tailor the training to your market.

Does this sound familiar in your team?

Does your team become defensive immediately at the first sign of resistance on the phone? Does it regularly fail to get past the gatekeeper to the real decision-maker? And does the script sound read aloud rather than like a natural conversation?

From first contact to appointment

During this in-company sales training for acquisition, we implement the 12 sales techniques and 11 scientific topics, specifically focused on phone contact. Your team learns how to set the tone within the first seconds, an approach that has proven its value at 27 organisations that have already trained.

• Past the gatekeeper: you learn how to naturally get past the secretary or operator to speak directly with the decision-maker
• Intonation as a tool: you discover how your voice sets the tone of the conversation and how to turn resistance into curiosity
• Scripts that work: we build a script together that doesn't sound read aloud, but lets the conversation flow naturally
• Lasting retention: your team keeps its edge through the AI Sales e-learning and support of my digital twin

What it costs and how it works

For the in-company training at your location, I use a base rate of 1,875 euros for up to 6 participants. For each additional participant above 6, up to a maximum of 12 people, 312.50 euros per person is added, up to a maximum of 3,750 euros for 12 participants. We train using your own call lists and practical cases for an immediate increase in the number of appointments.

Team smaller than 6 people? For the best return, I recommend the classroom open enrolment instead.

"The deal isn't closed on the phone, control of the process is won there. Once you master the technique, the phone never feels intimidating again." — Graham Hulsebos

What does this deliver for you concretely?

For some this means finally a team that no longer dreads cold calling. For others it means more appointments from the same number of calls. Someone else simply wants conversations that sound natural instead of read aloud. Which of these resonates most with your team?

Take the first step today

Ready to strengthen your telephone acquisition? Take the free commercial intake, plan your consultation directly, or request a quote directly for your in-company training.

Questions? Graham AI is available 24/7

Do you see the green icon at the bottom right of this page? That is Graham AI, my personal AI chatbot available day and night. Instant answers, no waiting. Prefer personal contact? Call 036 2340501 or email [email protected], or check the contact page with frequently asked questions.