In-company telephone sales and cold calling training

In-company telephone sales: sales training and cold calling course for your team

Does your team dread cold calling, or pick up the phone with confidence? On the phone you only have your voice, your questions and your control. In this in-company training your team learns to call with a plan, using your own call lists and cases. From the best sales trainer in the Netherlands 2025. See also all formats of in-company sales training.

Does this sound familiar in your team?

• Your team gets defensive at the first resistance.
• The decision-maker is rarely reached; the call stalls at reception.
• Calls sound like they are being read out.
• The number of appointments depends on the day.

What would it deliver if every no became the start of a conversation?

What your team learns

The training is based on my 12 sales techniques and 11 scientific topics, applied to your team's daily practice.

Getting past reception

Your team learns to see the receptionist as an ally, not an obstacle.

Intonation and voice

With the right intonation, resistance turns into curiosity.

A call structure without a script

A fixed structure that sounds natural, not a text to read out.

With your own call lists

We practise with the prospects and situations your team will call tomorrow.

How does an in-company training work?

I come to your location. Beforehand I tailor the training to your products, clients and cases, through a free telephone intake, of which you receive a written report. We agree the times together. A typical day: arrival at 09:30, training from 10:00 to 13:00 and from 14:00 to 17:00. A half day, an evening or two shorter sessions is also possible. Every participant gets a hand-out and a mug with all sales techniques. The training is also available in English, delivered by Kyle, my native English trainer.

Your investment

€1,875 excl. VAT for a group of up to 6 people. Each additional participant costs €312.50 excl. VAT, up to a maximum of 12 people. A group of 12 therefore costs €3,750 excl. VAT. The tailored preparation is included. You pay on invoice.

• Travel costs: €50 excl. VAT per day, anywhere in the Netherlands. Travel costs outside the Netherlands and accommodation costs, such as a hotel or parking, are only charged after consultation with you.
• Half day (up to 3.5 hours): 70% of the day rate. Evening (18:00 to 22:00): a 25% surcharge on the day rate. Saturday: 150% of the day rate.
• Follow-up with the AI Sales e-learning: €147 excl. VAT per participant.
• Measuring results: the pre-assessment measures the level before the training (€195 excl. VAT per person), the post-assessment one month after (€125 excl. VAT per person).

Only one or two people? Then the classroom version is better value: €695 excl. VAT per person. Want to train with your team only, but not at your own location? Choose a dedicated sales training at one of my 12 locations.

What does this deliver for your organisation?

• A team that no longer dreads cold calling.
• More appointments from the same number of attempts.
• Calls that sound natural.

Who is this training for?

• For the caller: Inside sales, SDR or BDR: you practise with your own call list and call the next day with a plan.
• For the sales manager: Your whole calling team works with one approach. That makes results predictable and coachable.
• For the director or owner: A predictable flow of new appointments, instead of depending on chance.
• For HR and learning: Tailored through the free intake, a fixed group price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Do you decide on this training yourself, or are colleagues involved?

Frequently asked questions about the in-company telephone sales training

Do you work with our own call lists?

Yes. Through the free intake I map your target group and challenges beforehand. We use them in the training.

Does my team get a call script?

Your team learns a fixed call structure, not a text to read out. That way it keeps sounding natural.

What is the difference with the classroom telephone sales training?

You take the classroom training with professionals from other organisations. In-company is for your team only, with your own call lists.

How many participants can join?

Up to 12. For up to 6 participants you pay €1,875 excl. VAT.

Still in doubt?

My team is just not a calling team.

Calling is not a talent. It is a skill your team learns, with a system.

Is it not too generic?

No. I prepare every in-company training around your products, your clients and your market. That preparation is included in the price.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after your request?

1. Advisory call and intake. You tell me where your team stands and what it needs to deliver.
2. Tailored quote. You receive a quote with date, number of participants and price. No surprises afterwards.
3. The training. At your location, with your own products, clients and cases.

Take the first step today

"While sales training can sometimes be boring and long-winded, Graham's training is fast-paced and interactive."
Joep v.d. S. (translated from Dutch), on Google

A group of 12 costs €3,750 excl. VAT. That is €312.50 per caller. Does each caller bring in one extra deal with more margin than that? Then the training has paid for itself.

Book an advisory call and I will tailor the training to your team. Participants rate my trainings 4.9 on Google.

Already know what you need? See the in-company telephone sales training or request a quote directly. Want to know where your team stands first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, prices or the right approach for your team, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.