In-company account management training: from supplier to partner

In-company account management: sales training and course for your account managers

Is your team a supplier waiting for the next order, or a partner that sets the agenda? Your existing clients often hold more revenue than you think. In this in-company training your account managers learn to capture it, using your own clients as practice material. From the best sales trainer in the Netherlands 2025. See also all formats of in-company sales training.

Does this sound familiar in your team?

• Your account managers react to client questions instead of asking their own.
• Margin is lost in negotiations and price increases.
• Cross-selling is left to chance.
• Nobody knows exactly who decides at the client.

What revenue is your team leaving on the table with clients you already have?

What your team learns

The training is based on my 12 sales techniques and 11 scientific topics, applied to your team's daily practice.

Strategic portfolio growth

Your team sees every account as a growth opportunity, not an order.

Reaching the real decision-makers

Your account managers learn who else decides, and how to reach those people.

Protecting margin

In contracts and price increases your team holds its margin.

With your own accounts

We practise with the clients your team works with today.

How does an in-company training work?

I come to your location. Beforehand I tailor the training to your products, clients and cases, through a free telephone intake, of which you receive a written report. We agree the times together. A typical day: arrival at 09:30, training from 10:00 to 13:00 and from 14:00 to 17:00. A half day, an evening or two shorter sessions is also possible. Every participant gets a hand-out and a mug with all sales techniques. The training is also available in English, delivered by Kyle, my native English trainer.

Your investment

€1,875 excl. VAT for a group of up to 6 people. Each additional participant costs €312.50 excl. VAT, up to a maximum of 12 people. A group of 12 therefore costs €3,750 excl. VAT. The tailored preparation is included. You pay on invoice.

• Travel costs: €50 excl. VAT per day, anywhere in the Netherlands. Travel costs outside the Netherlands and accommodation costs, such as a hotel or parking, are only charged after consultation with you.
• Half day (up to 3.5 hours): 70% of the day rate. Evening (18:00 to 22:00): a 25% surcharge on the day rate. Saturday: 150% of the day rate.
• Follow-up with the AI Sales e-learning: €147 excl. VAT per participant.
• Measuring results: the pre-assessment measures the level before the training (€195 excl. VAT per person), the post-assessment one month after (€125 excl. VAT per person).

Only one or two people? Then the classroom version is better value: €695 excl. VAT per person. Want to train with your team only, but not at your own location? Choose a dedicated sales training at one of my 12 locations.

What does this deliver for your organisation?

• A grip on complex accounts.
• More revenue from existing clients, without extra prospecting.
• Margin protected, without damaging the relationship.

Who is this training for?

• For the account manager: You practise with your own clients and visit your biggest account the next day with a plan.
• For the sales manager: Your team actively drives growth per account. You see it in your forecast.
• For the director or owner: Growth from existing clients, without extra prospecting costs.
• For HR and learning: Tailored through the free intake, a fixed group price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Do you decide on this training yourself, or are colleagues involved?

Frequently asked questions about the in-company account management training

Do you work with our own clients?

Yes. Through the free intake I map your accounts and challenges beforehand. We use them in the training.

What is the difference with the classroom account management training?

You take the classroom training with professionals from other organisations. In-company is for your team only, with your own accounts.

Can AI be part of the training?

Yes. The AI Sales Masterclass in-company combines the 12 sales techniques with AI tools such as ChatGPT and Microsoft Copilot.

How many participants can join?

Up to 12. For up to 6 participants you pay €1,875 excl. VAT.

Still in doubt?

My account managers are already experienced.

Experienced people in particular fall back on habits. I show them where they are leaving revenue on the table.

Is it not too generic?

No. I prepare every in-company training around your products, your clients and your market. That preparation is included in the price.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after your request?

1. Advisory call and intake. You tell me where your team stands and what it needs to deliver.
2. Tailored quote. You receive a quote with date, number of participants and price. No surprises afterwards.
3. The training. At your location, with your own products, clients and cases.

Take the first step today

"Powerful training with a wealth of tools; both novice sales professionals and key account managers can learn from a training day."
Vera and Sebastiaan (translated from Dutch), on Google

A group of 12 costs €3,750 excl. VAT. That is €312.50 per account manager. Does each account manager bring in one extra deal with more margin than that? Then the training has paid for itself.

Book an advisory call and I will tailor the training to your team. Participants rate my trainings 4.9 on Google.

Already know what you need? See the in-company account management training or request a quote directly. Want to know where your team stands first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, prices or the right approach for your team, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.