In-company sales Masterclass: one commercial language for your organisation

In-company sales Masterclass: sales training and sales course for your whole organisation

Selling is not a department. It is a skill everyone needs who talks to clients: salespeople, but also consultants, project leaders and engineers. In this in-company Masterclass your team learns the complete system, at your own location. From the best sales trainer in the Netherlands 2025. See also all formats of in-company sales training.

Does this sound familiar in your team?

• Technically strong staff lose control in a commercial conversation.
• Everyone sells in their own way, without a shared system.
• Colleagues without a sales role miss opportunities, or do not dare to act on them.
• New staff learn to sell by copying others.

What happens when your whole organisation speaks the same commercial language?

What your team learns

The training is based on my 12 sales techniques and 11 scientific topics, applied to your team's daily practice.

One system for everyone

The complete system, from first contact to closing, for salespeople and non-salespeople.

Control without being pushy

Even those who are not salespeople learn to steer a conversation without coming across as pushy.

Turning resistance into cooperation

You learn what lies behind an objection and how to keep the conversation going.

Building trust

You learn why clients choose one supplier over another.

How does an in-company training work?

I come to your location. Beforehand I tailor the training to your products, clients and cases, through a free telephone intake, of which you receive a written report. We agree the times together. A typical day: arrival at 09:30, training from 10:00 to 13:00 and from 14:00 to 17:00. A half day, an evening or two shorter sessions is also possible. Every participant gets a hand-out and a mug with all sales techniques. The training is also available in English, delivered by Kyle, my native English trainer.

Your investment

€1,875 excl. VAT for a group of up to 6 people. Each additional participant costs €312.50 excl. VAT, up to a maximum of 12 people. A group of 12 therefore costs €3,750 excl. VAT. The tailored preparation is included. You pay on invoice.

• Travel costs: €50 excl. VAT per day, anywhere in the Netherlands. Travel costs outside the Netherlands and accommodation costs, such as a hotel or parking, are only charged after consultation with you.
• Half day (up to 3.5 hours): 70% of the day rate. Evening (18:00 to 22:00): a 25% surcharge on the day rate. Saturday: 150% of the day rate.
• Follow-up with the AI Sales e-learning: €147 excl. VAT per participant.
• Measuring results: the pre-assessment measures the level before the training (€195 excl. VAT per person), the post-assessment one month after (€125 excl. VAT per person).

Only one or two people? Then the classroom version is better value: €695 excl. VAT per person. Want to train with your team only, but not at your own location? Choose a dedicated sales training at one of my 12 locations.

What does this deliver for your organisation?

• One commercial language within your organisation.
• Consultants and project leaders who persuade without pushing.
• A measurably higher level, measured before and after.

Who is this training for?

• For the employee: You learn the system with your own colleagues, using your own clients.
• For the sales manager: Your whole team works with one approach. That makes coaching and steering easier.
• For the director or owner: Everyone who talks to clients contributes to revenue. Not just the sales department.
• For HR and learning: Tailored through the free intake, a fixed group price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Do you decide on this training yourself, or are colleagues involved?

Frequently asked questions about the in-company sales Masterclass

Is this Masterclass also for staff without a sales role?

Yes. Consultants, project leaders, engineers and customer service in particular get a lot out of it.

What is the difference with the classroom Masterclass?

You take the classroom Masterclass with professionals from other organisations. The in-company Masterclass is for your team only, with your own cases.

How many participants can join?

Up to 12. For up to 6 participants you pay €1,875 excl. VAT.

Can the training be delivered in English?

Yes. Kyle, my native English trainer, also delivers the training in English.

Still in doubt?

My people are not salespeople.

They do not have to be. They do talk to clients. I teach them to do that with a system, in a way that suits them.

Is it not too generic?

No. I prepare every in-company training around your products, your clients and your market. That preparation is included in the price.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after your request?

1. Advisory call and intake. You tell me where your team stands and what it needs to deliver.
2. Tailored quote. You receive a quote with date, number of participants and price. No surprises afterwards.
3. The training. At your location, with your own products, clients and cases.

Take the first step today

"The sales training at our location was truly instructive! Graham is very knowledgeable and knows his stuff. We'll definitely schedule more training sessions with him!"
R van H Trading (translated from Dutch), on Google

A group of 12 costs €3,750 excl. VAT. That is €312.50 per employee. Does each employee bring in one extra deal with more margin than that? Then the training has paid for itself.

Book an advisory call and I will tailor the training to your team. Participants rate my trainings 4.9 on Google.

Already know what you need? See the in-company sales Masterclass or request a quote directly. Want to know where your team stands first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, prices or the right approach for your team, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.